You could say The Beautiful & Damned was destined to garner a platinum plaque. The album rose to number three on the Billboard 200 within its week, with sales of 122,000 equivalent units, 68,000 of which were made up of “pure” album sales – no small feat. The album generated three singles, with “No Limit” preceded the full-length drop by a few months. “Him & I” and “Sober,” came out in December within a few days of each other, bringing his tally to: 1 club anthem and 2 existential records. G-Eazy’s formula is yours to copy in fiber optic detail.
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